{"id":475,"date":"2026-05-29T09:52:54","date_gmt":"2026-05-29T09:52:54","guid":{"rendered":"https:\/\/2050foods.nl\/?page_id=475"},"modified":"2026-06-25T08:03:18","modified_gmt":"2026-06-25T08:03:18","slug":"about","status":"publish","type":"page","link":"https:\/\/2050foods.nl\/?page_id=475","title":{"rendered":"About"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n \t\t\t

About us<\/h4>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n
\n \t\t
\n\t\t\t\t\t

Entrepreneurs who understand<\/span> what you have built.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t

2050 Foods is not an investment fund with a spreadsheet mentality. We are entrepreneurs who have built, led and operated businesses ourselves \u2014 in food and food-related sectors. That makes the difference when you hand over something you have spent your life building.<\/p>\n\t\t\n<\/div>\n

\n
\n \t\t\t

2014<\/h3>\n\t\t\t\t\t

Active as investor & operator<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n \t\t
\n\t\t\t\t\t

Founders\n<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n
\n \t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t
\n\t\t\t\t\t

Gijs van Maasakkers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

Co-founder<\/h4>\n\t\t\t\t\t

Gijs has a sharp eye for commercial opportunities and the ability to turn ideas into working business models. He has built multiple consumer brands in food and lifestyle, and knows how to accelerate an organisation commercially \u2014 from product line to retail channel.In an acquisition, Gijs is the person for commercial strategy and brand development. He knows how to strengthen what already exists and open new markets without losing the identity of a business.<\/p>\n\t\t\t\t\t\n\t\tLinkedin Gijs \u2192\n\t<\/a>\t\t\n<\/div>\n\n<\/div>\n

\n \t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n \t\t
\n\t\t\t\t\t

Jimme Slippens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

Co-founder<\/h4>\n\t\t\t\t\t

Jimme is the man behind the organisational backbone. Supply chain, financials, digitalisation and the connecting thread that holds everything together \u2014 that is his domain. He has worked inside multiple businesses and knows exactly where the opportunities lie when a solid company is ready for its next step.In an acquisition, Jimme is the person who brings structure, digitalises processes and prepares an organisation to scale \u2014 without losing the people who built it.<\/p>\n\t\t\t\t\t\n\t\tLinkedin Jimme\u2192\n\t<\/a>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n \t\t\t

Our approach<\/h4>\n\t\t\t\t\t\n
\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n \t\t
\n\t\t\t\t\t

Why we are different<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n
\n
\n \t\t
\n\t\t\t\t\t

We step in ourselves<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

Depending on the business and the situation, and experienced entrepreneur from our team takes on a management role directly. That is not a side note \u2014 it is the core of our approach. You hand over to people who will genuinely be there for it.<\/p>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Food is our domain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

We have worked with plant-based brands, fruit and vegetable supply chains, health products and foodservice businesses. That means we understand the dynamics of the sector: the retailers, the margins, the seasonal patterns, the regulations.<\/p>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Respect for what has been built<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

Many businesses we acquire have decades of history: loyal employees, established customers, a name in the market. We build on that. Not disruption \u2014 reinforcement.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t
\n\t\t\t\t\t

Digitalisation as an accelerator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

Outstanding products or services \u2014 but less investment in digitalisation, data and online in recent years. That is exactly where we make the difference.<\/p>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Network in food, retail and SME<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

Our network spans from buyers at major retailers to producers, financiers and M&A advisors. That network is immediately available to the businesses in our portfolio.<\/p>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

No ego<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t

You are the entrepreneur. You built it. We are here to take it further \u2014 not to put our name above the door. The collaboration starts with listening.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About us Entrepreneurs who understand what you have built. 2050 Foods is not an investment fund with a spreadsheet mentality. We are entrepreneurs who have built, led and operated businesses ourselves \u2014 in food and food-related sectors. That makes the difference when you hand over something you have spent your life building. 2014 Active as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-475","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout - 2050 Foods<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2050foods.nl\/?page_id=475\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - 2050 Foods\" \/>\n<meta property=\"og:description\" content=\"About us Entrepreneurs who understand what you have built. 2050 Foods is not an investment fund with a spreadsheet mentality. We are entrepreneurs who have built, led and operated businesses ourselves \u2014 in food and food-related sectors. That makes the difference when you hand over something you have spent your life building. 2014 Active as […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2050foods.nl\/?page_id=475\" \/>\n<meta property=\"og:site_name\" content=\"2050 Foods\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T08:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2050foods.nl\/wp-content\/uploads\/2026\/06\/1626978030963.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2050foods.nl\\\/?page_id=475\",\"url\":\"https:\\\/\\\/2050foods.nl\\\/?page_id=475\",\"name\":\"About - 2050 Foods\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2050foods.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2050foods.nl\\\/?page_id=475#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2050foods.nl\\\/?page_id=475#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2050foods.nl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1626978030963.jpeg\",\"datePublished\":\"2026-05-29T09:52:54+00:00\",\"dateModified\":\"2026-06-25T08:03:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2050foods.nl\\\/?page_id=475#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2050foods.nl\\\/?page_id=475\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2050foods.nl\\\/?page_id=475#primaryimage\",\"url\":\"https:\\\/\\\/2050foods.nl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1626978030963.jpeg\",\"contentUrl\":\"https:\\\/\\\/2050foods.nl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1626978030963.jpeg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2050foods.nl\\\/?page_id=475#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/2050foods.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2050foods.nl\\\/#website\",\"url\":\"https:\\\/\\\/2050foods.nl\\\/\",\"name\":\"2050 Foods\",\"description\":\"Food & Lifestyle Investment\",\"publisher\":{\"@id\":\"https:\\\/\\\/2050foods.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2050foods.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2050foods.nl\\\/#organization\",\"name\":\"2050 Foods\",\"url\":\"https:\\\/\\\/2050foods.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2050foods.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2050foods.nl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/2050foods-logo-350x100-1.svg\",\"contentUrl\":\"https:\\\/\\\/2050foods.nl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/2050foods-logo-350x100-1.svg\",\"width\":350,\"height\":100,\"caption\":\"2050 Foods\"},\"image\":{\"@id\":\"https:\\\/\\\/2050foods.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About - 2050 Foods","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2050foods.nl\/?page_id=475","og_locale":"en_US","og_type":"article","og_title":"About - 2050 Foods","og_description":"About us Entrepreneurs who understand what you have built. 2050 Foods is not an investment fund with a spreadsheet mentality. We are entrepreneurs who have built, led and operated businesses ourselves \u2014 in food and food-related sectors. That makes the difference when you hand over something you have spent your life building. 2014 Active as […]","og_url":"https:\/\/2050foods.nl\/?page_id=475","og_site_name":"2050 Foods","article_modified_time":"2026-06-25T08:03:18+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/2050foods.nl\/wp-content\/uploads\/2026\/06\/1626978030963.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2050foods.nl\/?page_id=475","url":"https:\/\/2050foods.nl\/?page_id=475","name":"About - 2050 Foods","isPartOf":{"@id":"https:\/\/2050foods.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2050foods.nl\/?page_id=475#primaryimage"},"image":{"@id":"https:\/\/2050foods.nl\/?page_id=475#primaryimage"},"thumbnailUrl":"https:\/\/2050foods.nl\/wp-content\/uploads\/2026\/06\/1626978030963.jpeg","datePublished":"2026-05-29T09:52:54+00:00","dateModified":"2026-06-25T08:03:18+00:00","breadcrumb":{"@id":"https:\/\/2050foods.nl\/?page_id=475#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2050foods.nl\/?page_id=475"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2050foods.nl\/?page_id=475#primaryimage","url":"https:\/\/2050foods.nl\/wp-content\/uploads\/2026\/06\/1626978030963.jpeg","contentUrl":"https:\/\/2050foods.nl\/wp-content\/uploads\/2026\/06\/1626978030963.jpeg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/2050foods.nl\/?page_id=475#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2050foods.nl\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/2050foods.nl\/#website","url":"https:\/\/2050foods.nl\/","name":"2050 Foods","description":"Food & Lifestyle Investment","publisher":{"@id":"https:\/\/2050foods.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2050foods.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2050foods.nl\/#organization","name":"2050 Foods","url":"https:\/\/2050foods.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2050foods.nl\/#\/schema\/logo\/image\/","url":"https:\/\/2050foods.nl\/wp-content\/uploads\/2026\/05\/2050foods-logo-350x100-1.svg","contentUrl":"https:\/\/2050foods.nl\/wp-content\/uploads\/2026\/05\/2050foods-logo-350x100-1.svg","width":350,"height":100,"caption":"2050 Foods"},"image":{"@id":"https:\/\/2050foods.nl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/2050foods.nl\/index.php?rest_route=\/wp\/v2\/pages\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2050foods.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2050foods.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2050foods.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2050foods.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=475"}],"version-history":[{"count":112,"href":"https:\/\/2050foods.nl\/index.php?rest_route=\/wp\/v2\/pages\/475\/revisions"}],"predecessor-version":[{"id":765,"href":"https:\/\/2050foods.nl\/index.php?rest_route=\/wp\/v2\/pages\/475\/revisions\/765"}],"wp:attachment":[{"href":"https:\/\/2050foods.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}